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Virgin Atlantic Overhauls Loyalty Program

Virgin Atlantic announced that members of its Flying Club loyalty program will be able to pay for any seat on board with Virgin Points. This…

Written by:

Harvey Chipkin

Published on:

October 1, 2024
Virgin Atlantic Overhauls Loyalty Program

Virgin Atlantic announced that members of its Flying Club loyalty program will be able to pay for any seat on board with Virgin Points. This is in addition to the launch of new Saver reward seats and higher point-earning rates in Premium and Upper Class. The changes begin Oct. 30.

Flying Club members will be able to use Virgin Points to pay for any seat on the plane on any date, offering “absolute choice and flexibility for customers,” according to the announcement. The price of seats will vary in line with demand in a similar way to standard tickets.

To make flying with points even more accessible, according to the announcement, the airline is launching new Saver reward seats at what the carrier said are its lowest possible prices and available across thousands of flights. And they will start from prices even lower than reward seats today, with transatlantic flights to New York from as little as 6,000 Virgin Points.

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In addition, according to the announcement, members will be able to use their points to upgrade to any available Premium or Upper Class seat from standard or reward tickets. And members will be able to use their companion or upgrade vouchers on any seat, removing constraints on availability from even more products within Flying Club.
Finally, according to the announcement, the number of Virgin Points earned on Upper Class and Premium tickets will be increased at the same time as the other changes are made.

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