United has introduced a new onboard safety video in which more than a dozen of the airline’s employees provide clear, easy-to-follow demonstrations of critical safety procedures. The video, according to an announcement, was filmed inside a life-size, “airplane-inspired sequential reaction machine” with a creative concept designed to capture and keep the attention of even the most frequent flyers.

Development of the new video began in June 2023; it will debut on select aircraft starting May 25 and will roll out across the fleet over the summer.

Sasha Johnson, vice president of corporate safety, said the carrier wants to make sure customers know what to do in the event of an emergency, and the new video “empowers passengers by giving them information and clear instructions.”

Maggie Schmerin, chief advertising officer, said: “The safest safety video is one that passengers actively watch. Our creative concept was inspired by the idea of connection, and the many moments of any given day that our employee work groups have to connect to be able to get thousands of flights off the ground and to their destinations safely.” She said the video producers “worked across the airline to ensure our new safety video clearly and succinctly communicates critical information in a way passengers can’t help but watch – no matter their age, background or experience traveling.”

According to United, there are 171 customized versions of the safety video to accommodate United’s eight different aircraft types, 20 various seat configurations on those aircraft and 18 languages.

Image: Shutterstock