Travelport and WestJet announced they have signed a new long-term content distribution deal. According to the announcement, the deal will pave the way for WestJet to improve its retailing capabilities, as both companies start to collaborate on the future delivery of New Distribution Capability (NDC) content and servicing.

Jorge Rozo, vice president-pricing, revenue and distribution for WestJet, said the new agreement ensures that together, the airline and Travelport will “deliver a future modern retailing experience for our agency partners and travel customers so that they can easily search, shop and service our fares and ancillaries.”

The agreement, he said, confirms that Travelport’s agency customers will continue to have access to WestJet’s robust content, including ancillary services. WestJet will also continue utilizing rich content and branding services from Travelport, which helps agencies operate as modern retailers with the ability to easily view, compare and sell the carrier’s wide range of product offerings.

Bruce Hyatt, head of air partners-Americas at Travelport, said that as WestJet looks to enrich its content distribution strategy, “we will work closely with their team to ensure agents using Travelport+ [the company’s multi-source platform] can provide a seamless shopping and booking experience for their travelers when booking WestJet.”