Travelport announced the debut of the Content Curation Layer (CCL). The CCL uses AI to power search while trawling billions of trip options, helping agencies find the perfect match for their customers, according to the announcement. As the latest enhancement to the Travelport+ platform, said the announcement, CCL uses artificial intelligence (AI) and machine-learning (ML) to quickly deliver the right range of accurate, highly intuitive search results to its travel agency partners worldwide.

Greg Webb, CEO, said Travelport’s role in the increasingly complex travel industry “is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service.”

The CCL, said Webb, “will allow travel agencies to provide travelers the right range of normalized, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples to oranges in an apples-to-apples way.”

One of the key features of the CCL is the Content Optimizer, a new Travelport+ product that offers agency customers greater control over all content types, including both traditional and NDC content. With the ability to apply agency-specific rules, agencies can use Content Optimizer to tailor search options and results, enhance revenue optimization and mitigate content choice overload.

“Our travel agency partners know their travelers well, and Content Optimizer gives agencies the ability to set their own rules and customize the type of results that are prioritized,” Webb said. “This innovative product offers agencies more control of their content, with the support of AI to save agencies more time and money.”