At its annual conference in Charlotte, BWH Hotels announced that it has signed nearly 300 properties globally, added its first WorldHotels residences, entered the “glamping” industry, expanded its extended stay brand, enhanced its loyalty program and achieved $1 billion in sales revenue for the first time. BWH Hotels is comprised of WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. Nearly 3,000 people attended the convention.

Larry Cuculic, CEO, said the company “is a powerful, global network of hotels for every type of traveler.” This year, he said, “we reached $8.5 billion in international hotel revenue and signed nearly 300 new properties, including our first-ever beautiful glamping resort, the Zion Wildflower Resort at Zion National Park,”

Highlights from the conference, which had the theme “Accelerate” Included:

• Growing internationally: With $8.5B in international hotel revenue, BWH Hotels said it is one of only two global hotel companies covering everything from economy to luxury. In 2024, BWH Hotels signed nearly 300 properties.
• Expanding luxury: WorldHotels expanded its footprint in 2024 by adding several new properties, including, for the first time, three WorldHotels Residences.
• Entering the glamping industry: BWH Hotels announced its entry into the $12.4 billion glamping industry by adding Zion Wildflower Resort at Zion National Park to its portfolio. This resort is the first of many new glamping resorts to be added to the portfolio.
• Adding to the boutique space: With nearly 130 properties open and in the pipeline, Aiden opened new properties across the globe, including its first-ever New York City hotel with Aiden Long Island City and new properties in Poland, Mexico, and Guyana.Expanding in the extended stay segment: @HOME by Best Western currently has properties under construction in Miami, Atlanta and Orlando. The company currently has 20 states and territories in its pipeline.
• Re-envisioning marketing and loyalty: The company announced plans to further define its “Next Best” guest and continue to enhance and grow its 60 million-member Best Western Rewards loyalty program. This includes a “forward-looking approach to more seamlessly integrating WorldHotels Rewards and Best Western Rewards into one global program.”
• $1 Billion in sales revenue: BWH Hotels experienced significant increases in both leisure and business room nights throughout 2024, helping the brand reach a milestone of $1 billion in sales revenue for the first time.

BWH Hotels has over 4,300 hotels in 100 countries and territories worldwide.

Image: Larry Cuculic, President and CEO — Photo by BWH Hotels