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Special Report, Industry Interview

The Future Is Now

In an exclusive interview, Greeley Koch, ACTE’s executive director, delves into what’s ahead for business travel trade associations

When asked to define the most important aspect of relating to business travel managers around the world, Greeley Koch, executive director for the Association of Corporate Travel Executives replied, “Know your membership.” This deceptively simple concept has been the foundation of Koch’s approach to making ACTE the most respected travel trade association in a fiercely competitive global market.

“Knowing your travel manager audience goes far beyond compiling statistics about salaries, travel spend, approach to management technique and technical fluency,” Koch says. “It means putting yourself in their shoes, facing their concerns, understanding their pressures and anticipating their objectives. It means traveling yourself to grasp the challenges of their travelers, and experimenting with apps and new modes of travel that will ultimately make travel easier.”

Business travel managers start every day by saying, “What do I have to react to today that I didn’t have to deal with yesterday?” Effective travel trade associations are compelled to ask this question for their members, and get the answers in advance of the problems.

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