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Special Report, Lodging

Going Long

Extended stay is the place to be as a lodging category that continues to outperform

Even though the broader hotel industry in general has been hot of late, the extended stay segment finds itself in a sweet spot on hospitality trend lines. The category enjoyed a very good 2016, according to consultants Highland Group, with demand growth in Q4 the strongest of any quarter since Q1 in 2011.

Today, extended stay properties offer more than 400,000 rooms or 7.7 percent of total hotel rooms in the US hotel market. That’s an exponential increase over the last two decades, but still leaves plenty of room for growth. And the emphasis on making the hotel the guest’s “local” connection fits right in with how extended stay has long positioned itself.

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