Categories: LodgingDistribution and Booking Tools

Winning the Long Game

The corporate housing market is on the move with enhanced technology and refined products
It may be time for the corporate housing industry to come up with a more exciting name for itself. The long-term lodging segment is indeed finding itself in a sweet spot in the hospitality marketplace as far as what travelers are seeking. Providers are driving toward instant booking, adding hotel-style amenities and services, and building on traditional advantages of offering large units with full kitchens.

Being in that sweet spot shows up in the numbers. According to the latest report from hospitality industry consultants The Highland Group, US corporate housing revenues increased 10.2 percent in 2016 while average daily rates (ADR) rose 6.3 percent in 2016 over the previous year, the strongest growth in ADR since 2011. By comparison, upscale extended stay hotels reported a 2.6 percent gain in 2016 over 2015.

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