Categories: Special ReportData Management

Winning Strategy

Data alone isn’t enough – to make it Phat, you need to create a framework for action
A new year is quickly approaching and we find that more and more buyers and suppliers are focusing on delivering Phat (cool, hip and relevant) Data to their organizations. In our December issue we will end the year with some powerful case studies on how Phat Data transforms the managed travel program.

So we thought it would be a great time to review how to develop a great Phat Data strategy in your program. If you are thinking about your 2018 goals and haven’t spent time on really developing your strategy for data, now is the time. And remember strategy without execution is nothing. Let’s take a deep dive into building your Phat Data strategy.

Business Objectives 
Let’s face it, the key to any successful managed travel program is stakeholder engagement. This piece of the strategy takes the most time. It is mission critical that buyers spend time talking with key executives and budget holders about company and department objectives and most importantly how the travel program can support those objectives.

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