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Categories: Special ReportData Management

What’s Hot

Travel management is on fire with new ideas and advances, and Phat Data is at the heart of the blaze
What makes Phat Data really powerful is when it becomes wisdom that you, the travel manager, can take into action. And every day the industry is introduced to new tools and processes to make that happen. Here’s a look at the trends.

Coming on the heels of another successful GBTA convention, data seemed to be all the buzz. From analytics to visualization to artificial intelligence, the industry finally seems to be coming around to understanding that data is a key driver in the managed travel program.

All of these new opportunities still have to be built around a good strong Phat Data strategy. If not, all of these fantastic tools can become overwhelming and underutilized. Before we dive into “what’s hot,” let’s remind everyone of the steps in building your Phat Data strategy.​

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