Categories: Special ReportPhat Data

What the Data?!

The case studies in BTE’s most recent webinar can shine light on your Phat Data strategy
In last month’s Phat Data feature, we looked at what goes into creating a Phat Data strategy. We continue to see that more and more buyers and suppliers are already living in that world. To explore some of these strategies and how they are being implemented, we highlighted case studies in BTE’s Going Deeper webinar on Nov. 8 which we called “WTD?! What The Data.”

This month we’ll take a deeper dive into those Phat Data case studies that we explored during our webinar. So, let’s take a look at what’s possible, and how those ideas can be adapted to your program.

The Balancing Act

Imagine for a moment that you’re not only responsible for the procurement activities for travel but you also oversee your own in-house ARC-accredited travel department. In addition to building a data strategy for procurement, you’re also building one for operations. This is the case for Kevin McDonald, Sr. Director of Strategic Procurement for PPD, a global contract research organization in the pharmaceutical industry. PPD has over 20,000 employees operating in 47 countries so as you can see the breadth of the travel program is significant.

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