Categories: Special ReportDistribution And Booking Tools

Tooling Up

A consumer-level booking experience for business travelers is getting closer – but there are still obstacles
The trend toward consumerization of business travel booking technology seems unstoppable. Travelers demand it, and – with powerful data management tools joining the fray – travel programs can benefit from it.

However, while the corporate travel industry is working on new travel booking tools which better mimic the consumer experience, many travelers and travel managers aren’t completely happy with the results to date. Despite the hype, corporate travel booking tools are still not as user friendly/useful/streamlined as their consumer counterparts.

For years, many TMCs didn’t pay attention to technology or their customers’ user experience in travel booking tools, says Michael Gulmann, chief product officer for Egencia, business travel. They simply rented or white labeled another company’s booking tools. That’s certainly changed over time.

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