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Categories: Special ReportData Management

Three Way Street

An effective Phat Data strategy can impact your program, your organization and your travelers. Here’s how
There are things you know you know, and things you don’t know you know. And your travel data can tell you a lot about both. But it’s knowing where and when to look that makes your data strategy the key to finding value in all that information. The impacts of this data can be significant to the overall health of your managed travel program.

As you begin to consider the ways data supports your program, the factors can be chunked up into three key areas of impact: Program Performance and Management, Telling the Right Story, and Impacting the Traveler. When any one of these areas is not being focused on, it can weaken the overall performance of the program. Let’s take a look at how having a strong Phat data strategy can support these factors.

Program Management
If you are familiar with how to build a Phat Data strategy, then you are aware that the utilization of data determines not only how the program performs but the way the program is designed. When building a world class managed travel program, buyers need to consider two things: first,what data do they currently have access to and how do they use it, and secondly, does that data support the current design of their program objectives?

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