Categories: Data Management

The Future is Phat

The dream world of Phat Data is closer than you think
Phat Data is a concept that really resides in two worlds: The real world – where we are today – and the dream world. This month we begin to take a look at the future state of data, and start asking ourselves the “what if we could…” questions. The answers may surprise you.

Today’s world of travel data is easy to describe – disparate and siloed. We rely on multiple strategic sources to feed us relevant information and then it’s up to us to sort it all out silo by silo.

But we are seeing great progress on this front. The world of Phat Data has been exploring new entrants in the marketplace that are ready to solve the problems posed by this disparate data. We have more data aggregators and platforms serving managed travel than ever before, and that is promising.

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