Categories: Special ReportData Management

Holy Hotel Data!

When it comes to heads in the beds, Phat Data can put to rest some insomnia-inducing problems in your lodging program
Discovering the hidden truths in your hotel data is typically more challenging than it should be. But applying your Phat Data strategy can reveal a treasure trove of negotiating power with your hotel partners.

It seems it would be so simple just to get the heads in beds. But the truth is that within the managed travel program the hotel category is rife with struggles. It is a complex eco-system that consists of corporate brands, franchisees, hotel management companies, online content, offline content – not to mention the managed travel program itself.

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