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Categories: Special ReportGround TransportationMeetings/SMM

Groups Gain Ground

Transportation for meetings and events takes the right mix of planning, logistics and fleet availability
The stock market made history Aug. 22 by becoming the longest bull market since World War II. This rising indicator of prosperity is only one sign of the boom times for many sectors of the US economy, including meetings, incentives, conferences and exhibitions. MICE planners and their suppliers have much to celebrate.

The North American meetings market is expected to grow 2.8 percent in 2019 due to the continued vigor of the US economy, according to projections from Carlson Wagonlit and the Global Business Travel Association’s 2019 Global Travel Forecast. “Trends show more events of every size,” says senior vice president and global head Cindy Fisher of CWT Meetings and Events. Meetings of 101 to 500 attendees will see the fastest growth, according to additional research from CWT/American Airlines Meetings and Event Future Trends.

Thus the opportunity for travel managers and meeting planners to up their game and refine the planning process can reap further dividends in 2019.  But, as they say on Wall Street, past performance is no guarantee of future results. The best-planned event that fails to consider ground transportation well before the doors open runs the risk of things going very wrong.

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