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Categories: Special ReportIndustry Interview

Face Time With: Meet Dorman

Turkish Airlines’ SVP, Corporate Marketing & Distribution Channels, explains how their new Corporate Club is part of the airline’s focus on the business traveler
BTE: The Turkish Airlines Corporate Club is a new service concept aimed at the business travel market.  What benefits will corporate travel managers see from having membership in this program?

DORMAN: In an increasingly globalized world, where air travel is set to expand massively, we are dedicated to having a premium flying experience. At Turkish Airlines, we place a premium on the value of our business and corporate travelers. Many of the hallmarks of Turkish Airlines’ award-winning services are developed with a long-term vision of creating a seamless door-to-door experience for business travelers. Investing in features such as high-end lounges, stopover services and quality in-flight catering, has ultimately elevated the overall product for all passengers of Turkish Airlines.Multinationals are increasingly demanding, and their travel requirements can be challenging.  With Turkish Airlines Corporate Club membership, corporate travelers enrolled in the exclusive program receive special perks and benefits, including exclusive front-end discounts on fares to and beyond Turkey with an option to earn upgrades and free tickets if you meet an annual flight quota. And there’s nothing to pay and no commitments, making this a value-added program.

BTE: How will business travelers benefit from membership in the Corporate Club?

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