Categories: Special ReportBuyer Think Tank

Consider the Source

Who holds the keys to your travel data kingdom?
For today’s data-driven travel programs, getting data that’s relevant, clean and ready to use in near real time is a top priority. To meet the need, more sophisticated tools are being developed to aggregate, identify, normalize and deliver data that’s dynamic, actionable – and most important, available when travel managers need it.

However as we discover in this month’s special report, The Sum of the Parts (page 30), the problem of determining what source or sources to use for data is at the core of creating an effective data strategy. BTE Think Tank members Rosemary Maloney, Senior Manager Global Travel at Tapestry, and Jennifer Steinke, Vice President Global Travel Experience for WHoldings, outline the challenges for travel managers deciding which providers to rely on to deliver all that precious information.

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