Categories: Special ReportGround Transportation

Collaboration Acceleration

Rental car companies rev up some unusual connections to deal with a shifting transportation playing field
It’s an incremental move to be sure, but it could just spark a different kind of collaboration in the rental car industry in particular and the ground transportation business in general.

Hertz has forged an alliance with black car provider Blacklane to provide hybrid limo/car rental service to customers looking for more flexibility in ground transport options. ‘Hertz Driver Services powered by Blacklane’ is out to broaden the reach of business travelers by providing them with the specific kind of ground transport the mission mandates.

Blacklane CEO and co-founder Jens Wohltorf says a typical case-in-point might mean mingled modes. “Starting at JFK for a roundtrip London Heathrow journey there are at least four legs of ground transportation. You go from your home or office in a [professionally driven] Blacklane. When you arrive at Heathrow you’ll be met by a Blacklane.” Reverse the sequence on the return trip. So far, nothing new. But if you’re staying in city center London your business appointments are in the periphery of the city, “Those are scenarios where rental cars are actually nicely suited to serve.”

Wohltorf says the Hertz/Blacklane collaboration can be consummated “simply by the click of a button” on a smartphone. “You have the chance to get everything in one hand. Right now we’re in the process of deeply integrating our product with Hertz.”

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