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Categories: Special ReportDistribution and Booking Tools

Building a Better Toolbox

BTE’s Buyer Think Tank members weigh in with their wish lists for improving online booking tools
The technology business travelers use to book their trips continues to develop, as we discover in this month’s feature Tools for Tomorrow (page 24). But there’s always room for improvement, and our Think Tank members have lots of suggestions to make OBTs better.

Jennifer Steinke
Vice President Global Travel Experience,
WHoldings

The biggest challenge with today’s corporate online booking tools is that they just aren’t that user friendly. Our travelers are desiring a better user experience and interface. I would love to see the mainstream OBT’s invest more into creating more user friendly tools, so our travelers are less enticed to shop elsewhere.I would also encourage online booking tools to utilize more artificial intelligence to learn about my travelers. Then they can present options that are both personalized and policy compliant. We need the tools to be smarter so our travelers don’t have to work harder!

David Smith
Travel and Relocation Manager, Americas,
Amdocs

What I would like to see is some sort of new metric to establish lowest logical fare. I know, I know, that’s not only an OBT wish. But almost everything is there already – traveler profile to know status level and preferences, access to details of each branded fare, the usual flight and pricing info, etc. I’m sure there are other metrics that could help create something more “logical” than today’s LLF.

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