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Categories: Special ReportLodging

A Different Way to Stay

Independent properties and soft brands are making a splash in the hotel pool – each in their own way
The march of the Millennials continues its forward movement, altering business travel as we’ve known it. It’s more than a mere matter of exchanging wingtips and high heels for Skechers, or single-malt Scotch for craft beer. The changes wrought by this slice of the business travel community go deeper than that, spawning whole new segments of the hotel industry.

Lifestyle Lodging 
“Lifestyle brands are aimed at guests looking for more exciting, interesting and unique experiences than they get at the typical hotel,” says Kim Kearns, senior director for global hotel relations at BCD Travel. “For example, they may wish for their hotel to reflect the authentic characteristics of their destination city rather than a hotel brand whose Boston property is indistinguishable from its Santa Fe property.

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