Serko Limited, the online travel booking and expense management provider, announced it has been awarded a United States Patent for its Unified Travel Interface, which serves as the “backbone” for what is commonly referred to as the “connected trip.” The patent, according to the announcement, transforms the traditional landscape of corporate travel management by seamlessly unifying travel content from disparate sources into a single, intuitive online user experience.
Darrin Grafton, CEO, said “seismic shifts” are being seen in the US market in the distribution of content, and the demands of corporate travelers to have full access to that content. This patent and the Zeno platform that underpins it, he said, “stands as a testament to our commitment to modernizing travel technology.” By providing a uniform interface that goes beyond content sources, said Grafton, “we seamlessly connect travelers, travel managers, and all the crucial elements of the supply chain.”
The cornerstone of Serko’s connected trip, according to the company, is Zeno, Serko’s corporate travel and expense management platform. Zeno empowers users to build comprehensive itineraries from various direct and aggregator sources, including everything from airline fares (both direct and NDC), to hotel accommodations from industry giants like Expedia and Booking.com, as well as ground transport options.