Serko, the business travel platform, announced the appointment of David Holyoke as Head of Unmanaged Travel, to take effect on July 1st.
In his new role, Holyoke will spearhead the company’s efforts to expand its offerings in the SME travel market. Leveraging his extensive experience in corporate travel, David will provide strategic leadership and direction, driving market growth and product innovation. His goals include enhancing Serko’s SME travel products through data-driven initiatives, optimizing the user experience, and strengthening partnerships such as Serko’s successful collaboration with Booking.com, Booking.com for Business.
Serko CEO Darrin Grafton welcomed David’s appointment, stating, “We have already achieved so much in bringing a leading SME travel product to market, highlighting the enormous potential ahead of us. David’s proven track record and expertise will be incredibly valuable in unlocking that opportunity.”
Holyoke brings over 20 years of experience in the corporate travel industry, having held senior leadership roles at Airbnb and Travel Leaders. In his most recent role as Head of Commercial Strategy at Airbnb, David played a pivotal role in shaping the company’s commercial direction. He also served as the founding GM for Airbnb for Work, where he built and scaled ventures in the corporate travel sector.