Neste, which claims to be the world’s largest provider of sustainable aviation fuel (SAF), launched a new emission reduction solution, Neste Impact, for businesses looking to reduce the carbon footprint of their air travel and transport activities. The solution is based on purchasing Neste MY Sustainable Aviation Fuel with which greenhouse gas emissions (GHG) can be reduced by up to 80% over the life cycle of the fuel compared with using fossil jet fuel, according to the company.

Neste Impact enables businesses to turn their climate targets into measurable actions to reduce their aviation related emissions. It helps “translate” those targets into specific, measurable targets to reduce emissions from the business’s air travel and transport. The targeted emissions reduction can be achieved by replacing fossil jet fuel with a corresponding amount of SAF purchased from Neste. Neste ensures the SAF is supplied to a partner airline and the purchased amount is verifiably used to replace fossil fuel. After the SAF has been used, the business receives a third-party verified report, enabling it to credibly report the achieved emissions savings contributing to their sustainability targets.

Kristina Öström, vice president-marketing, brand and partnerships, said Neste Impact provides “an easy to use solution for verified emission reductions, provided by the world’s leading producer of SAF.”