Sabre Corporation announced the availability of Etihad Airways’ NDC content through its global travel marketplace. The addition expands Sabre’s footprint of Europe/Middle East/Africa (EMEA) region-based NDC airlines and broadens travel agencies’ access to real-time content based on offers and orders.

Initially, the launch will be rolled out to agencies in Oman and Bahrain, allowing them to shop, book and service the airline’s NDC offers, with a broader rollout to follow.

By integrating and normalizing NDC offers, said the announcement, Sabre gives travel agencies and corporate buyers an efficient way to shop, compare, book and service Etihad’s NDC offers alongside the airline’s traditional options. Those parties can use application programming interfaces (APIs), Sabre’s travel agency booking application, Sabre Red 360, and Sabre’s online booking tool, GetThere.

The airline’s NDC content, said the announcement, may include more personalized and diverse travel options, richer content, dynamic pricing and more customized travel solutions that cater to an increasing demand for tailored travel experiences.

Sabre, according to the announcement, is one of only a few companies that offer NDC capabilities to address both distribution and airline IT needs. Recently, the company announced SabreMosaic, a new passenger service system (PSS)-agnostic offer and order-based airline retailing platform that will help accelerate carriers’ ability to create and retail dynamic, personalized content in real time through their direct distribution channels and via third-party sellers.