Sabre Corporation has entered into a multiyear distribution agreement with International Airlines Group (IAG) that will expand their existing partnership and, according to an announcement, “further promote modern travel retailing practices.”
The agreement will allow Sabre-connected travel buyers and agencies to sell traditional EDIFACT (United Nations Electronic Data Interchange for Administration, Commerce and Transport) content as well as having competitive access to NDC offers from British Airways, Iberia, Aer Lingus and Vueling — including additional price points and ancillaries —through the Sabre travel marketplace globally.
This enhanced content, according to the announcement, will provide travel agencies with a wider range of options to compare and shop for, while travelers will benefit from an improved experience with more choice and transparency. Sabre and IAG’s airlines are working closely together and will communicate as NDC content is rolled out to Sabre-connected travel agencies on a carrier-by-carrier basis.
The agreement between Sabre and IAG, according to the announcement, underscores the industry’s shift towards modern travel retailing, where airlines can differentiate their offerings and provide more personalized experiences to travelers.
