Riyadh Air, a Saudi Arabian airline that is set to launch in 2025, has entered into a strategic agreement with Sabre Corporation under which the carrier will adopt comprehensive SabreMosaic Offer Optimization technology that provides the intelligence to enable the airline’s ambition to be the first carrier to operate on offer- and order-based technology across the entire retail spectrum from its first day of operations.
Earlier this year, Sabre introduced SabreMosaic, its offer and order retailing platform for airlines that is powered by Google’s AI and Google Cloud architecture. SabreMosaic, said the announcement, is built for flexibility and speed through a modular and open technology structure, enabling airlines to dynamically create, sell and deliver an array of personalized content to travelers.
As it begins operations in a highly competitive regional environment, said the announcement, Riyadh Air will deploy SabreMosaic Air Price IQ, Ancillary IQ, Bundle IQ and Upgrade IQ to generate and manage dynamic offers. Riyadh Air will also deploy SabreMosaic Continuous Revenue Optimizer for true continuous pricing, making it the first airline in the world to operate without traditional fare filing and booking classes in the direct channel. This technology, said the announcement, enables Riyadh Air to offer diverse and customized travel options, delivering tailored experiences to customers while optimizing revenue.
Darren Rickey, senior vice president, global airline sales and account management, Sabre Travel Solutions, said, “Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline retailing.”
Vincent Coste, chief commercial officer, Riyadh Air, said the collaboration “ensures we are equipped to meet the evolving needs of our customers and to deliver a truly differentiated experience.” Sabre’s intelligent solutions, he said, “act as the catalyst for our offer and order platform, and we are excited to continue working together to achieve our ambitious goals.”
Riyadh Air plans to fly to over 100 destinations worldwide by 2030. The company is wholly owned by the Kingdom’s Public Investment Fund (PIF). The CEO is Tony Douglas, who was previously chief executive of Abu Dhabi’s Etihad Airways.
