Reed & Mackay, a global TMC, announced the appointment of Jennifer Achim as senior vice president of US sales and marketing underscoring, according to the announcement, the company’s commitment to accelerating its growth in the region. She brings nearly three decades of experience in sales and marketing in global travel management. Most recently, Achim served as senior vice president of marketing at Ovation Travel Group and Lawyers Travel where she created and developed the brand, drove marketing strategy, sales enablement, communications, and hotel relationships during her 25-year tenure.

John Keichline, CEO of Reed & Mackay, North America, said that Achim’s extensive experience in global business travel “will help us drive growth in the US market.” Her deep understanding of the legal, financial, and professional services industries, he said, “means she truly grasps what our clients need.”

“We’re eager to amplify our presence in the US so even more businesses can discover the exceptional benefits of hiring Reed & Mackay,” said Keichline.

In this newly created position, Achim will lead the expanding sales and marketing teams to drive new client acquisition in the US. She will report directly to Keichline and will be based out of Reed & Mackay’s New York and Philadelphia offices.

Reed & Mackay has been enlarging its footprint in the US and Canada, including the recent hire of North America operations managing director Isabel Torres who, like Achim, came to the TMC following a long stint with Ovation and Lawyers Travel.