Personalization, immersive experiences and adapting to economic pressures were the key trends found in a “What’s Trending Report 2025” from BCD Meetings & Events. The company offered a number of possible actions to respond to these trends. They include:
- Tailor event experiences by using attendee data to create customized agendas and personalized communication.
- Use AI tools to analyze preferences and improve event content.
- Adopt flexible event formats: Consider shorter, adaptable event formats that can be adjusted to fit changing needs and preferences.
- Encourage cross-collaboration between meetings and events.
- Explore opportunities to blend elements of both meeting strategy and event design. There is a growing shift toward integrating key components, such as sustainability, compliance and security into both meeting and event planning.
- Improve efficiency: Implement AI tools to automate routine tasks and analyze data, freeing teams to focus on the strategic and creative aspects of event planning.
- AI for Attendee Engagement: Use AI-driven chatbots and real-time analytics to offer personalized recommendations and improve the attendee experience.
- Prioritize ROI: Seek consultation to ensure events align with business goals. Use data to justify expenses and optimize investments.
- Implement budget controls: Develop strategies to track and manage expenses effectively.
- Stay informed on regional issues: Monitor geopolitical developments and their potential impact on events. Be prepared to adapt strategies based on regional circumstances.
- Build flexible plans: Create contingency plans to handle potential disruptions or changes in the geopolitical landscape, ensuring smooth event execution.
