Airlines Reporting Corp. (ARC), a provider of data, financial services and distribution solutions, announced that Oman Air will join ARC Direct Connect, a modern airline distribution platform that enables NDC transactions.

The partnership, according to the announcement, helps Oman Air deliver a more personalized traveler experience while giving travel agencies and corporate buyers more options to manage transactions, minimize risk and track data through ARC’s trusted settlement platform.

Mike Rutter, chief commercial officer at Oman Air, said, “Partnering with ARC marks an exciting step in our ongoing commitment to harness modern technology and enhance the travel experience for our guests.” This collaboration, he said, “allows us to expand our global footprint by offering NDC-enabled transactions beyond our existing network, providing greater accessibility, choice and flexibility to travelers across the United States.”

ARC Direct Connect, according to the announcement, gives airlines, corporate buyers and travel agencies the freedom to implement distribution strategies that best suit their needs. As the distribution ecosystem evolves, said the announcement, “ARC continues to drive innovation to help airlines optimize their customer experience.”