Star Alliance, the airline group, has launched a Digital Services Platform (DSP) as a first step to an overall enhancement of digital and mobile services offered to customers traveling across the 28-member network. The platform was developed and implemented in conjunction with Accenture, a global professional services company. The goal, according to the group, is to further the alliance’s “strategy to further improve the customer journey.” The DSP can gather data provided by an individual member airline or third-party source and make it available to all members, enabling them to build it into their own customer-facing digital applications. The longer-term aim is to allow customers to use any member airline’s website or mobile application to obtain all the information they need for travel on several Star Alliance member airlines. Jeffrey Goh, CEO of Star Alliance, said most frequent travelers have a home airline in the network and would prefer to control their entire travel experience through a single app or website.