RoomIt, the hotel distribution division of Carlson Wagonlit Travel, and SiteMinder, the hotel guest acquisition platform, announced a strategic partnership in the corporate travel distribution chain. The two are teaming up to integrate their services and provide hotels with additional access to RoomIt travelers under CWT’s corporate travel programs umbrella.  The new partnership will give eligible SiteMinder hotel customers access to RoomIt premium business travelers by offering more choice. Yon Abad, vice president-suppliers at RoomIt by CWT, said his company  is committed to connecting hotels to business travelers and business travelers to the right rooms. He added, “Hotels want more rooms booked and business travelers want more choice; it’s a win-win.” Mike Ford, SiteMinder’s managing director, said the hotel industry is witnessing an unprecedented rise of direct connections, be they to guests or, now, to a travel management company. “This partnership,” he said, “is about rewriting the rules to provide hotels choice as they look to tap into the booming corporate travel market.”