Meetings technology company acquires online platform that allows planners to find and instantly book events
by: BTE
Cvent, Inc., a cloud-based meetings, events and hospitality technology company, has acquired Kapow, an online platform that allows planners to find and instantly book venues and experiences via a credit card. Kapow offers more than 10,000 choices that can be booked directly through its website. Events can be booked online with all logistic details organized in advance so organizations can easily plan the event and focus their efforts on inviting and engaging attendees. Organizations also use Kapow to book internal meetings that drive employee engagement. The acquisition, according to Cvent, enhances its ability to deliver “world-class” live events by: providing customized events at scale; giving planners pre-built, pre-negotiated experiences that can be booked quickly and easily; and adding more unique venues to the Cvent portfolio.
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