Carlson Rezidor to Change Name to Radisson Hotel Group
Carlson Rezidor will change its name to Radisson Hotel Group as of March 5. The company, which was purchased by HNA Hospitality Group of China in 2016, will reveal more information about its new vision, global brand structure and loyalty program at the International Hotel Investment Forum in Berlin in March. The company provided a preview of its new name in its January Investor Day presentation when it stated it would relaunch its brand behind the Radisson Hotel Group “to leverage brand equity, drive awareness and increase marketing efficiency.” That presentation also noted that the company would rebrand its Quorvus Collection soft brand as Radisson. In addition, the company’s Country Inns & Suites by Carlson was recently rebranded as Country Inn & Suites by Radisson.