Jumeirah Group, the luxury hospitality company and member of Dubai Holding, announced ambitious expansion plans that would double the size of its portfolio by 2030, building on its strength in the UAE and further growing in key global markets.

Plans include increasing the group’s presence in Europe, leveraging its base in London, Capri, Mallorca and Geneva to acquire properties in other major cities as well as exploring opportunities in the US. The company will also seek to capitalize on the strong growth potential of the Asia-Pacific market to extend its current reach beyond its properties in China, Bali and the Maldives.

Katerina Giannouka, CEO, said the luxury landscape continues to evolve in response to consumer demand, particularly from younger millennial and Gen Z audiences, “and as a brand we need to continually innovate to stay relevant.”

Mission 2030, said Giannouka, “is a strategic plan that is designed to evolve the Jumeirah brand from a regional success story to a global leader in ultraluxury hospitality.” It focuses on four key areas, she said: international expansion, brand and product development, operational excellence and ancillary business — “with an overall aim to sustainably double the size of the portfolio by 2030 and enhance our brand experience to meet the diverse and evolving needs of our guests.”

The announcement comes after a busy year for Jumeirah Group with the acquisition of Le Richemond in Geneva, the completion of residences at the Jumeirah Marsa Al Arab in Dubai, the opening of Jumeirah Makkah — the group’s first property in Saudi Arabia — and renovations at Jumeirah Dar Al Masyaf, Jumeirah Mina A’Salam, and Malakiya Villas, all in Dubai.

Next year, Jumeirah Group plans to continue its growth trajectory with the planned opening of both Jumeirah Marsa Al Arab in Dubai and Jumeirah The Red Sea in Saudi Arabia, as well as Le Richemond in Geneva, which is currently closed for a complete renovation.

Image: Jumeirah Group