Hyatt Hotels Corporation has acquired the Me and All hotels brand from Lindner Hotels “to unlock growth in new European markets and build on Hyatt’s strong momentum in the region,” according to an announcement.

This move builds, according to the announcement, on the successful strategic collaboration that Hyatt and Lindner entered into in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe, with the subsequent integration of most Lindner properties and Me and All hotels into the World of Hyatt loyalty program. 

Following the transaction, Me and All hotels, which is currently a “nested” brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023.

Since launching in 2016 as Lindner’s urban lifestyle sister brand, the Me and All hotels portfolio has grown to six hotels and more than 1,000 rooms in central city locations across Germany, which are currently included in Hyatt’s inventory. The brand has a healthy pipeline, combining conversions and new builds in key destinations including Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all expected to open in 2026).

Felicity Black-Roberts, senior vice president-development EAME Hyatt, said that “with casual flair,” the hotels “appeal especially to city and business travelers as well as urban locals by enabling both social interaction and productive co-working sessions.”

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