Hilton announced it has entered into what it calls an industry-first exclusive partnership with Be My Eyes to ensure that guests who are blind or have low vision can experience a more accessible, seamless and welcoming stay. Together with Be My Eyes, Hilton is making available AI-powered assistance and dedicated Hilton reservations and customer care support to guests who are blind or have low vision across the US and Canada.

Be My Eyes is a free mobile app that connects blind and low-vision users with sighted volunteers and companies through live video and AI. Now, it directly connects Hilton guests with a team of dedicated, specially trained English-speaking Hilton reservations and customer care agents.

Hilton first partnered with the organization in 2023 to train and improve “Be My AI,” an OpenAI GPT-4 language model that powers the Be My Eyes app, to enhance its ability to recognize objects and navigate the furniture and fixtures found in Hilton brand hotel rooms. Earlier this year, the partnership was expanded to include the development and training of a specialized team of Hilton reservations and customer care agents who can support Be My Eyes users who may need assistance during their stay.