Fox World Travel has launched Colby AI, an “advanced” AI travel technology assistant for Fox World Travel advisors. With the rise of generative AI technology, according to an announcement, the TMC “is leading the charge with Colby, an innovative toolset that streamlines operational workflows and enhances traveler experiences.”

Colby, according to the announcement, is built on a large language model and is securely integrated within Fox World Travel. Colby is seamlessly embedded into Microsoft Teams, eliminating the need for additional tools while enhancing workflow efficiency for travel planning. All Fox associates have access to Colby, said the announcement, which combines extensive public information with Fox’s proprietary data, providing a powerful resource to support travelers’ needs.

Key features of Colby include:

• Personalized assistance: Colby analyzes data to offer tailored recommendations to its travel advisors, ensuring that each traveler finds destinations, accommodations and activities suited to his or her preferences and interests.
• Enhanced customer service: With Colby, associates have access to a 24/7 AI-powered assistant that efficiently handles booking inquiries, travel information and troubleshooting, significantly improving customer satisfaction.
• Data analytics: Colby brings comprehensive data analysis, supports Fox associates with in-depth research and helps generate innovative ideas. From analyzing booking data to traveler sentiment, Colby gathers and synthesizes dispersed data and then presents recommendations and prompts ideas for Fox associates.
• Improved internal communication: Colby supports employees by retrieving information, automating routine tasks and facilitating effective internal communication.
• Named after the iconic Colby cheese, according to the announcement, “Colby embodies the warmth and efficiency that Fox World Travel strives to deliver.”

Sam Hilgendorf, chief information officer, said Colby is “a significant leap forward in our mission to enhance the travel experience and streamline our operations.” He said Colby is more than just an AI assistant; “it is a testament to our commitment to leveraging cutting-edge technology to provide superior service and support to both our clients and employees.”

Image: Fox World Travel