CWT is rolling out an upgraded version of its airfare optimization service, which is powered by Wenrix, a travel technology company providing AI and advanced analytics solutions. The new platform uses enhanced AI and machine learning models and extends the window during which prices can be optimized, helping customers secure even lower airfares.
Integrated into all of CWT’s booking channels, the solution predicts changes in air ticket prices. It then automatically rebooks existing flight reservations if it identifies an opportunity to achieve savings, factoring in any change and cancellation fees and ensuring compliance with airlines’ fare rules and regulations. CWT’s dedicated price optimization team also makes sure every savings alert yields net savings without compromising the traveler experience, according to the company.
Erica Antony, chief product officer, said the optimization service is one of the simplest ways for customers to save on their air spend. She said it’s a turnkey solution that has minimal set-up and maintenance requirements and doesn’t cause any disruption to travelers. Through the partnership with Wenrix, said Antony, “we have combined the experience and expertise of our people with advanced technology to create a market-leading price optimization solution that delivers even bigger airfare savings and a seamless traveler experience.”
CWT began a pilot with select customers in the United States and Europe in 2023. Some of these early adopters have seen their savings increase by as much as double compared with when they were using the previous version. The upgraded solution is now available to all customers in 12 countries and will be rolled out in additional markets in the coming months.
