Cvent, the meeting technology provider, announced a partnership with Maestro PMS that will involve an integration between Cvent’s room block management system, Cvent Passkey; and Maestro’s all-in-one property management system solution.

The integration, according to the announcement, combines Cvent’s room block management tools with Maestro’s suite of solutions that hotel operators leverage daily to manage more efficient and profitable operations. Together, said the announcement, these technologies are empowering hoteliers with real-time room block data to make accurate inventory and pricing decisions while driving engagement with planners and attendees via direct room booking and upgrade options.

For hoteliers, according to the announcement, the integration addresses key challenges by automating otherwise time-consuming tasks such as room list management; and maximizing pickup and revenue per available room (RevPAR) from group guests. In addition, given Cvent Passkey’s built-in security functionality, hotels, event professionals and attendees that leverage the integration have added peace of mind knowing that their information is shared and managed in a secure environment.

For event planners, the integration interface offers a self-serve planner portal enabling them to take control of their rooming lists and drive pickup. Attendees also benefit from direct access to room upgrades or additional amenities to further enhance and customize their stay.

Janine Alsalam, Cvent’s vice president of sales, said that by combining Cvent Passkey’s offerings with Maestro’s PMS, “hoteliers benefit from deeper group insights, while elevating the planner and attendee experience with the direct booking options they need to personalize their stay.”

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