Corporate Travel Management (CTM) announced it has rebranded its meetings and events division ETM to CTM Meetings & Events. The move, according to the announcement, “will enable businesses to better manage their demand for meetings and corporate events as a seamless extension of their corporate travel program to drive greater value from their travel budget.”

Business meetings and corporate events have emerged as a significant and growing segment of business travel, according to the announcement. That was evidenced in CTM’s 2024 Global Customer Survey, which found that 90% of respondents expect to travel the same amount or more for customer meetings in the coming year than they did last year. Additionally, 85% expect to travel the same or more for internal meetings, and 84% the same or more for conferences and trade shows.

Tami Reier, general manager, CTM Meetings & Events, North America, said: “Meetings and events continue to evolve, and we’re ready to embrace these changes. Our rebrand aims to streamline and enhance the event management experience for our customers. This rebrand is another stride forward in our commitment to evolving the way we support businesses to deliver more strategic outcomes from their spend.”