Choice Hotels International announced it has completed the integration of the Radisson Hotels Americas business, transitioning nearly 600 hotels to Choice’s franchise system and digital platforms. The milestone comes just 16 months after Choice acquired the Radisson brands in August 2022.

Pat Pacious, CEO of Choice, said that with the Radisson properties now integrated, the company is “well positioned to further help reduce Choice franchisees’ costs, continue to boost their profitability and help drive their performance to the next level.”

Migrating hundreds of Radisson Americas hotels onto choiceADVANTAGE and ChoiceMAX, the company’s proprietary cloud-based systems, was the final step in the integration process. It followed the achievement of several major milestones ahead of schedule earlier this year. In July, less than a year since the acquisition, all the Radisson Americas brands — including Radisson Blu, Radisson, and Country Inn & Suites — were migrated onto Choice’s central reservation system, making them bookable on ChoiceHotels.com.

Combining Radisson Americas with Choice also grew the total number of nationally and globally managed corporate accounts to nearly 1,000, in addition to 600 specialty accounts across government, transportation, wholesale and more.

According to Choice, the legacy Radisson brands have seen a 26% year-over-year increase in digital bookings and a 21% year-over-year increase in digital booked revenue, reducing their reliance on more costly bookings from third-party channels. Digital bookings for the Country Inn & Suites brand are up 36%.
The integration of Radisson Rewards Americas expanded the total number of Choice Privileges rewards program members to over 63 million.

Image: Courtesy of Choice