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British Airways Announces $7.6 Billion ‘Transformation’

Investment will include equipment, services and technology.

Written by:

Harvey Chipkin

Published on:

March 6, 2024

British Airways announced a $7.6 billion “transformation” that will include more than 600 “modernization” initiatives, including a new website, mobile app, free onboard messaging, new short haul seats and a new First suite. As the only European carrier to offer First Class between the UK and US, British Airways is set to introduce the First suite. at the end of 2025 into early 2026 as part of its A380 aircraft refurbishment.

The transformation announcement, made at the carrier’s first “In the Skies” showcase in London, also revealed a multi-million dollar investment in technology systems, AI and machine learning to help flights depart on time, and the first ever bespoke Microsoft Connected Teams ground-to-air customer care solution.

The airline is also investing in a new lounge space in Dubai, as well as the previously announced refreshments for Lagos, Seattle, Heathrow and Edinburgh.

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As for routes, flights from London to Bangkok and Kuala Lumpur are set to return. The services will re-start in October and November respectively, further demonstrating, according to the carrier, British Airways’ commitment to expanding its network to Asia post pandemic. The airline will operate daily flights between the Malaysian capital city and London Heathrow on a 787-9 aircraft, as well as three flights a week between the Thai capital and London Gatwick on a 777-200ER.

British Airways is also returning to Abu Dhabi on April 20, as well as welcoming Agadir in Morrocco on March 31 and adding Izmir, Turkey to its network on May 18.

Sean Doyle, CEO, said the airline “is going to take delivery of new aircraft, introduce new cabins, elevate our customer care, focus on operational performance and address our environmental impact by reducing our emissions and creating a culture of sustainability.” It is also, he said, “heavily investing in the development of a new ba.com website and app and is laser-focused on transforming our business and fixing any pain points for our customers.”

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