Sustainable solutions for corporate travel tend to be expensive, putting them at odds with revenue and budget goals, according to the 2024 Sustainability Guide from BCD Meetings & Events.
The guide also featured other challenges, including:
- Air travel: Aviation accounts for between 2% and 3% of the world’s greenhouse emissions and can account for up to 75% of event emissions.
- Food waste: Hotels and restaurants are tasked with managing excess food and beverage going to waste.
- Show materials: Even trade show booths recycled for multiple events leave a carbon footprint with the necessary shipping.
- Customer experience: The event experience comes first. An unpleasant yet sustainable event can lead to the event’s message being overlooked.
- Communication: Any change from the norm should be explained to delegates so they understand reasons behind initiatives like meatless meals, venue selection, etc.
- Politics: Views on inclusion and environmental policy vary from country to country and state to state. Organizations will have to decide whether to do business only with governments that align with their values.
