Amadeus and Accor announced they would be expanding their strategic partnership with Accor by implementing the Amadeus Central Reservations System (ACRS) for all its properties globally. Amadeus’ cloud-based technology, according to the announcement, will help Accor in boosting revenues, maximizing distribution strategies and building deeper and more personalized connections with guests.

The implementation of the ACRS, said the announcement, will not only empower Accor’s hoteliers to leverage the established reservations product but will also unlock new capabilities. These include enhanced flexibility, seamless integration with emerging technologies and simplified daily operations.

Alix Boulnois, chief digital officer, Accor, said the company’s ambition with its new distribution strategy is “to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth.” By deepening the collaboration with Amadeus, she said, “we will equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”

Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus, said that through the partnership, “Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations and make the experience of travel better.”

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