Amadeus has unveiled plans to incorporate generative AI (Gen AI) into the chatbot for its business intelligence suite, beginning with Agency360+. The tool is powered by Azure OpenAI Service. In addition to being able to access the comprehensive travel agency and corporate booking data available in Agency360+, hoteliers can use the chatbot, Amadeus Advisor, to enter complex data requests and receive answers quickly and in natural language.

Among the benefits of applying Gen AI, according to an announcement, is its ability to instantaneously collect an in-depth level of insight to speed up complex data analysis and pave the way for more strategic business decisions. Whether hotel revenue managers are looking for information on their average daily rate (ADR), room nights or revenue pipeline, the entire process is streamlined for them and removes the need for manual searches.

Even less-technical staff or novices to data are empowered to access the solution, enter a search via the chatbot and then apply their findings across sales, marketing, operations, and distribution strategies, according to the announcement.

Michael Yeomans, senior vice president, business intelligence and data solutions, hospitality, Amadeus, said: “This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience and remove the need for hoteliers to manually comb through data. The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”

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